Who we are
The Vision
Where sport & Community come together
- Sport Edmonton envisions a future where the realms of sport and community unite, fostering a vibrant, inclusive, and active city.
- In the future, Sport Edmonton sees a city where barriers to participation are dismantled and every individual, regardless of age, gender, ability, socioeconomic status or background, has access to a wide range of sports and recreational activities.
- This vision includes not just the physical spaces where sports are played, but also the social and community networks that support and enhance the sports experience.
Who we are
Our Mission
To be the trusted partner, advocate, educator, and leader of all things sport and recreation in Edmonton through an inclusive and accessible manner.
As the definite voice and leader in the domain of sport and recreation, Sport Edmonton commits to advocating, educating, and leading with integrity, passion, and innovation.
This mission statement serves as our guiding principle for decision making, program support and community engagement moving forward. It ensures that our efforts are aligned towards the common vision of enhancing our Edmonton communities through sport and recreation.
In collaboration with key stakeholders, weโll work to ensure national and international sport events in Edmonton leave a legacy behind for the community.
We will continue to share valuable information and be a trusted resource to sport organizations and the sporting community in this city.
Bringing together perspectives from the sport and recreation community, weโll speak to community partners, government bodies, and corporate stakeholders with a unified voice.
We will provide resources aimed at developing community driven, grassroots sport initiatives, and recreational events across the city of Edmonton.
Meet our Team
The Sport Edmonton Team
Director
Marketing & Community Partnerships
Our Board of Directors
The board provides strategic direction for the organization with a diverse range of backgrounds and expertise. Each term lasts 2 years.
There are currently no board vacancies, please check back in Fall 2026 for more opportunities.
James Rosnau is currently the General Manager at Belvedere Golf & Country Club. He previously served as the Executive Director of Athletics Alberta for five and a half years. He brings additional senior administration experience as the Chief Operating Officer for Mainline Innovations, Director of Operations for FC Edmonton, General Manager of the Sherwood Park Soccer Association, and several roles with the Minnesota Twins Professional Baseball Club. James has a Bachelor of Science/Kinesiology from the California University of Pennsylvania (Presidential Scholar), is an NCCP Level 2 basketball coach, and has previous Board experience (Edmonton Legacy Foundation Board and Mainline Innovations Executive Board). James was a college level basketball athlete, coached at the international level, and is an experienced international event organizer.
Danielle Gregg (Wotherspoon) is very passionate about health and wellness, strongly viewing sport as an essential tool to keep our communities healthy. She has a special interest in keeping women, and especially children, active and healthy, and can be found teaching prenatal yoga, as well as consulting new moms and families on the importance of nutrition. Danielle has a huge interest in Governance in sport, and a passion to help create positive change at the highest level. She loves working in a team environment and to build a strong community. She was a member of Team Canada (speed skating) at the 2014 Sochi Winter Olympics, a member of the Canadian Sport Centre Calgaryโs Athlete Advisory Council and has been a Fast and Female Ambassador since 2013, all while continuing to foster the development of athletes within speed skating. In other roles, Danielle is the President of the Glenora Preschool Board of Directors, an advisor to the Edmonton Riverhawks Baseball Club, and is pursuing a Post Graduate Certificate in International Sports Management at the University of London, UK. Danielle can often be found with her husband and 4 little ones, running, biking, skiing or skating somewhere in Edmontonโs river valley.
Jill Schlender is an experienced business professional, currently working in non-profit sport, with a passion for providing sport and recreation opportunities for all. With more than 20 years work experience in consulting and in the non-profit sector, Jill has developed a wide array of business competencies, exceptional teamwork skills, and thoroughly enjoys collaborating with others on projects. This includes over the last three years serving in the roles of Project Manager, Director of Operations, and Event Lead with KidSport Edmonton. Jill also brings a strong volunteer background, including Chair of the Capilano Community Park Redevelopment Project, Communication Lead for the Capilano Community League, and as a member of the Greater Hardisty Community Sustainability Coalition. Within sport, Jill has coached youth softball and basketball, and in her post player years as an assistant coach of the University of Alberta Pandas Basketball team. These experiences are built upon a Bachelor of Physical Education โ Administration (with Distinction) and a Master of Business Administration from the University of Alberta. Jillโs goal in serving as a Director of the Edmonton Sport Council is to contribute to advancing the sport, active recreation, and active living sector in Edmonton, and to work with a team that is a leader in advocating for sport and active living opportunities for all Edmontonians.
Katrina Maximchuk has a passion of working with disabled athletes which is founded in her experience growing up with a younger sister with disabilities whose needs were very high during the mid-nineties when community participation opportunities were quite limited. Today, Katrina has a Master of Arts degree in Adapted Physical Activity from the University of Alberta (2013) and serves as the Executive Director for the Paralympic Sports Association (PSA). This followed her service as a Board Member, including the position of Board Secretary, for PSA from 2013-2020. In serving as a Director of the Edmonton Sport Council, Katrina will endeavor to increase awareness of and access to adapted sport in Edmonton. She is also passionate about physical literacy, with a keen eye to supporting the development of fundamental movement skills in the early years. She also hopes to work alongside other community members who share a similar appreciation for the growth of, and access to, sport and learn from their unique experiences.
Lauren Farnell is a communication, media relations, marketing and strategy professional with over fifteen yearsโ experience working with international sports, entertainment, and event organizations. An energetic and innovative leader with strong relationship-building skills. Sports fanatic, karaoke enthusiast, and animal-lover. Currently, Lauren serves as Associate Vice-President (Strategy, Grey Cup and Events) for the Canadian Football League and responsible for overseeing the long-term strategy, growth and success of Canadaโs largest annual single-day sporting event and week-long celebration โ the Canadian Football Leagueโs Grey Cup and Grey Cup Festival. As someone who has benefitted from the value of sport her entire life both as a participant, as an athlete, and coach at a provincial level, and now in a professional career, Lauren welcomes the opportunity to continue to empower the community through sport.
Stephen Bourdeau, currently in the role of the Chief Executive Officer for Do North Events, has twenty years of experience in leading special events and project management at a local, national, and international level โ including two Olympic Games. As a sport volunteer, Stephen has served as a coach for youth cycling, triathlon, and ringette. He has also served as the Volunteer Operations Coordinator for the IIHF World Junior Hockey Championships. To the Edmonton Sport Council, Stephen would bring extensive experience in the areas of board governance, policy development, advocacy/community relations/public relations, financial management, strategic planning, and many other areas. Stephenโs background in major sport administration and event management in the Edmonton region has enabled strong relationships with community sport leaders, government officials and councillors that can be an asset to drive the Edmonton Sport Councilโs agenda forward. He believes the ESC plays an important role in the Edmonton region, and that by building strong relationships among local sport and active organizations, the ESC can lead in the development of policy and allocation of resources to provide access to sport and recreation for all Edmontonians.
Jaswinder Gillย is a seasoned Chartered Professional Accountant with over 12 years of experience in assurance and advisory services. As a partner at Kingston Ross Pasnak, he brings deep expertise across a wide range of industries, helping clients navigate complex financial challenges with clarity and confidence. Beyond the boardroom,ย Jaswinderย is deeply passionate about sport. A former student-athlete, he played professionally with FC Edmonton, competed at the university level with the University of Alberta Golden Bears, and proudly represented Canada on its youth national soccer teams. His unique blend of professional and athletic experience fuels his leadership and commitment to excellence.
As a director,ย Jaswinderย is driven by a simple but powerful mission: to make sport accessible to everyone. Heโs a passionate advocate for the life-changing value of sportโnot just as a game, but as a catalyst for personal growth, community connection, and long-term success. Forย Jaswinder, the impact of sportโespecially within the soccer communityโhas been profound and immeasurable throughout his life. Itโs shaped his character, opened doors, and built lifelong relationships. Now, heโs committed to ensuring others have the same opportunity to experience its transformative power.